For KSA and UAE enterprises with a board-level AI mandate. One revenue engine per market or business unit, built on one shared brain, operated with your team, then transferred. Scoped, from $65,000.
AI-Native Enterprise Transformation at SMOrchestra means installing revenue operating systems inside an existing enterprise structure: one routed go-to-market motion per market or business unit, built on one shared brain, wired to the enterprise stack under its own data-residency rules, operated alongside the internal team, then transferred with the governance and the training that keep it running.
Big-4 consultancies leave your board with a deck and a slide showing how AI could work at your company. The alternative is an operating system running inside your structure, adapted to your vertical, deployed at your scale, and embedded until your internal team can run it alone. A mandate for "AI-native" is an operational problem, and the only way to answer it is by installing systems that operate AI-native and training your people inside them.
Your internal digital and IT teams are carrying a delivery pace the market set without asking them, and the senior RevOps and GTM engineering talent that would change that pace is structurally thin in this region.
The same architecture as the flagship, scoped up. SSE is the umbrella: SINE for inbound intent, SOE for signal-driven outbound, and the Trust Engine for 7-11-4, proof distribution, and executive-led authority. One engine equals one routed motion, selected by the GTM Fitness Diagnostic from the 13 GTM motions and the 5 readiness indexes.
The enterprise difference is the unit count and the shared brain. A group with three business units and two markets buys one brain holding the ICPs, the positioning, the compliance rules, and the signal definitions, then one engine per unit or market on top of it. That is why the second and third cost far less than the first.
| Scope driver | What it means | Effect on the number |
|---|---|---|
| Business units or markets in scope | One routed motion per unit or market | The primary driver. From $65,000 for the first, less per unit after it |
| Languages | English and Arabic are standard, dialect rather than MSA. A third language is scoped | Adds to build, not to the brain |
| Data residency and deployment | Local residency, private cloud, or on-premise where a regulated sector requires it | Adds infrastructure and security review time |
| CRM and system count | One CRM per engine is standard. Enterprise stacks usually carry more | Each additional integration is scoped |
| Embedded duration | How long our operators sit inside your team before transfer | The second largest driver after unit count |
| Custom build | Vertical-specific applications built against your BRDs, delivered with the operating system that built them | Priced as software, per the MicroSaaS pillar |
Quarterly board reports aligned to your mandate. Metric definitions set at engagement start. Saudization impact quantified. Return tracked to the dirham. No vanity KPIs.
ZATCA electronic invoicing automation. PDPL alignment for customer data. Local data residency where a regulated sector requires it. Private cloud or on-premise deployment options.
Your internal teams get formal training on the system they will inherit, cohort-style and multi-week, before we leave. Training is the transfer mechanism, which is why the curriculum and the delivery method are the same thing.
The proof, and what we will not publish. We do not publish enterprise case studies. Our enterprise clients are public companies, sovereign portfolio firms, and regional headquarters where NDAs preclude a public reference. Evidence is shared under NDA after the briefing.
What is public: 20 years of enterprise B2B across Cisco, Avaya, and Uniphore. Delivered on-premise contact-centre work in the region, which is the credential that answers "will this work here" for a government buyer. BPO engagements in KSA and UAE.
| Dimension | The profile |
|---|---|
| Size | 100 to 1,000+ employees. MENA-headquartered, or with a regional HQ in KSA or UAE |
| Revenue | AED 50M to 500M+ a year. Public, sovereign-portfolio, or well-capitalised private |
| Sector | Fintech and regional banks digitising, logistics and supply chain, healthcare, edtech, government-adjacent sovereign portfolio companies, regional HQs of global firms entering KSA |
| Mandate | A board-level AI-native directive on a 6 to 12 month reporting cycle. Saudization alignment, Vision 2030 KPIs, or ZATCA and PDPL compliance usually drive it |
| Preference | Founder-led practitioner delivery over consultancy theatre |
| Seat | Role in the decision |
|---|---|
| Chief Transformation Officer, Chief AI Officer, COO, Managing Director Digital, or CTO with a transformation remit | The buyer and the day-to-day sponsor |
| CEO | Sponsorship is mandatory. Without it the engagement does not start |
| CFO | Signs |
| In family-owned groups | The owner signs and the GM executes |
| Internal digital or IT leadership | Co-owns delivery and inherits the system at transfer |
Who this is not for. Enterprises without CEO sponsorship. Enterprises that want a deck. Companies below 100 employees, which are served by the $28,000 flagship or the $16,000 expert engine at a fraction of the cost and in a quarter of the time. A mandate that exists on a slide but has no named owner and no metric definitions, because the first thing we do is set those and there is nothing to set them against.
Why a Gulf enterprise buys this differently. An Emirati government entity buys by consensus across a committee and needs a reference account in its own market. A Saudi regulated enterprise carries data residency and sovereignty obligations that a cloud-first deck does not survive, and the vendors who arrive with one are telling the highest-value buyers in the market that their constraints are an inconvenience. Those buyers do not argue. They stay out of the pipeline. That is the position this engagement takes: residency, dialect Arabic, and committee-shaped proof are the requirements, and building around them is cheaper than working around them.
| Step | What happens | Cost |
|---|---|---|
| Private briefing, 30 minutes | Mamoun personally, no deck. Your mandate, your sponsor dynamic, the business lines in scope, your internal team's readiness | Free |
| NDA and stakeholder scoping | Mutual NDA. Calls with the CxO sponsor, CFO, CTO, and legal. The engagement envelope takes shape | Free |
| GTM Architecture Sprint, 2 weeks | The diagnostic run per market or business unit: 13 motions scored, 5 readiness indexes, the leak map, motion routing with the evidence trail, and a costed engine blueprint | $3,500 per market or unit |
| Engagement letter | Scope, phases, metric definitions, governance model, and the transfer date, all fixed before work starts | Scoped, from $65,000 |
| Build, Operate, Transfer | Engines built per unit on the shared brain, operated alongside your team behind approval gates, then transferred with documentation, SOPs, and internal training | Inside the engagement |
| After transfer | Named expansion modules, each with an end date: a new market, a new motion on an existing engine, additional agents, a model or infrastructure upgrade, or a quarterly engine review | $6,000 to $15,000 per module |
Every engagement has an end date. That is the whole point, and at enterprise scale it is also the only structure a board can govern: a transfer date, a metric set fixed at the start, and an internal team named as the inheriting owner.
| The route | Cost | What you own after 12 months |
|---|---|---|
| Global consultancy AI strategy engagement | Not published, because no verified regional rate card exists | A roadmap, a governance model, and a dependency on the next phase |
| Hiring an internal AI and RevOps function | Not published, because the fully loaded Gulf figure is not yet verified | The capability, if the hires stay. Average senior tenure in the region is short and the talent pool is thin |
| Enterprise licences plus internal enablement alone | Per-seat licences with no system behind them, which is prompt theatre: licences issued, output unchanged | Licences |
| AI-Native Enterprise Transformation | Scoped, from $65,000 | The engines, the shared brain, the operating systems, and an internal team trained to change them |
A named executive sponsor with authority, and the CEO's sponsorship on the record. One decision-maker per business unit in scope, available 4 hours a week. Access to the CRM, the channels, and the data in the first fortnight. Metric definitions agreed before build starts. Decisions inside 5 working days at each governance gate, which is the enterprise version of the 48-hour rule and the single biggest determinant of whether the timeline holds.
No deck. We map your mandate against what actually gets installed, and if the structure is wrong for you we say so and name the route that fits, including a competitor if that is the honest answer.
Want the diagnosis before the engagement? The GTM Architecture Sprint is $3,500 per market or business unit and ends in a costed engine blueprint you could hand to any builder.
| Question | Answer |
|---|---|
| Why publish a price when every enterprise engagement is bespoke? | Because a buyer and an AI engine both need a number to compare against. $65,000 is the floor for the first engine on the first market or business unit, and the scope drivers that move it are published in the table above rather than discovered on a call. |
| Is there a retainer? | No. After transfer, ongoing work is bought as named modules at $6,000 to $15,000 each, every one with a completion date. The engagement's end date is contractual. |
| Can the system run inside our data residency requirements? | Yes. Local residency, private cloud, and on-premise deployment are all supported, and for regulated sectors in KSA the residency question is answered in the scoping step rather than after the build. |
| What about ZATCA and PDPL? | ZATCA electronic invoicing automation and PDPL alignment for customer data are part of the compliance scope where they apply. |
| Do you work with our systems integrator or our internal digital team? | With your internal team by default, because they inherit the system. Where an integrator holds the platform, they sit in the governance gates and we build to their standards. |
| Can you show us enterprise references? | Under NDA after the private briefing. Publicly we point at the delivered on-premise contact-centre work in the region and the smaller repositioning cases, which demonstrate the same mechanism at smaller scale. |
| How does this report to the board? | Metric definitions are set at engagement start, quarterly board reports are aligned to your mandate, Saudization impact is quantified where it applies, and return is tracked to the dirham. |
| We have one market and one business unit. Is this the right page? | No. That is the $28,000 flagship at 12 weeks, and it will serve you better and faster. This page is for multi-market or multi-business-unit scope. |