Audits and Diagnostics · $1,500 to $3,500

Buy the diagnosis before you buy the build

Four paid diagnostics, fixed price, fixed output, no discovery theatre. $1,500 to $3,500. Every one credits 100% against an engagement started within 60 days.

SMOrchestra sells four paid diagnostics. The audits tell you what is wrong and what to do first: a 1-Day Revenue Audit and a 1-Day AI Audit, each $1,500. The diagnostics tell you exactly what to build, costed and sequenced: a MicroSaaS Opportunity Assessment at $2,500 and a GTM Architecture Sprint at $3,500. All four credit in full within 60 days.

$1,500
A1 and A2, 1 day each
$2,500
D2, 1 week
$3,500
D1, 2 weeks
100% Credited
Within 60 days
The Distinction

The distinction, in one line

The audits tell you what is wrong and what to do first. The diagnostics tell you exactly what to build, costed and sequenced.

OfferPriceDurationYou leave with
A11-Day Revenue Audit$1,5001 day, delivered within 2 business daysA scored snapshot of your revenue motion and a 72-hour plan
A21-Day AI Audit$1,5001 day, delivered within 2 business daysAn honest map of where AI is working, where it is theatre, and what to systematise first
D2MicroSaaS Opportunity Assessment$2,5001 weekThe worst-fit rented system named, its replacement priced, and a build BRD
D1GTM Architecture Sprint$3,5002 weeksA costed engine blueprint you could hand to any builder
A1

A1 · 1-Day Revenue Audit, $1,500

For

Who it is for

Anyone with a revenue number and a suspicion that the pipeline is being run on effort rather than system.

The work

How it runs

A 90-minute working session, then SMOrchestra works. Delivered within 2 business days.

You get

The output

  • The 13 GTM motions scored against your business, with the routed best fit named
  • The 5 readiness indexes: DSI, RPI, SMMI, WSS, MRS
  • Which of the 4 Silent Killers is currently killing your deals, with the evidence
  • Your top 3 revenue leaks, ranked by cost
  • A 72-hour action plan you can run yourself

Not included: implementation, tool configuration, content, a costed blueprint (that is D1), or a second session.

Credits: 100% against any engagement started within 60 days. In practice that means F1 at $28,000, F2 at $16,000, or T3 at $6,500.

A2

A2 · 1-Day AI Audit, $1,500

For

Who it is for

A company using AI in scattered places and wanting to know what is actually worth systematising.

The work

How it runs

A 90-minute working session across the functions in scope, then SMOrchestra works. Delivered within 2 business days.

You get

The output

  • An inventory of where AI is used today and where it is being used as prompt theatre
  • The 5 highest-value processes to turn into operating systems, ranked by hours returned
  • Your AI-native readiness score across 6 dimensions
  • The rented-tools list, with what an owned replacement would cost
  • A 72-hour action plan

Not included: building any of it, tool procurement, custom development, or a full workflow map (that is D2 or S1).

Credits: 100% against any engagement started within 60 days, typically S1 at $7,500 per process or S2 at $22,000.

D2

D2 · MicroSaaS Opportunity Assessment, $2,500, 1 week

For

Who it is for

Businesses paying the SaaS tax who suspect they are overpaying but cannot prove it, and founders holding a product idea who need to know whether it is buildable before committing. Who signs: whoever signs the renewals.

The work

How it runs

Days 1 to 3, inventory: subscriptions, invoices, seat usage, admin console reads, interviews with the heaviest users. Days 4 to 7, assessment: rent-versus-own scoring, the pick, the replacement spec, the arithmetic. Readout: decision session with the signer, plus the written spec, ready to become a build.

You get

The output

  • A full inventory of what you rent
  • The worst-fit system named and evidenced
  • The replacement priced against the current subscription
  • The workflow map the tool should serve
  • A build BRD and a migration risk plan

Not included: the build, data migration, or the licence negotiation with the incumbent vendor.

Credits: 100% against S2 at $22,000 within 60 days.

D1

D1 · GTM Architecture Sprint, $3,500, 2 weeks

For

Who it is for

Buyers who are not ready for a build, and buyers who are but want evidence first. The trigger is usually a missed target, a new market, a sales hire that did not work, or a board asking why pipeline does not match the plan.

The work

How it runs

Days 1 to 2, intake: data access, CRM read, the last 20 closed and lost deals, current sequences and assets. Days 3 to 7, diagnose: motion routing, the 5 indexes, the Silent Killer audit, the leak map, the Trust Map. Days 8 to 10, readout: a two-hour session with the leadership team, plus the written decision document and the sequenced build plan.

You get

The output

  • Everything in A1, plus the full leak map across the funnel
  • Motion routing with the evidence trail
  • A costed engine blueprint: what gets built, in what order, wired to what
  • The signal hypothesis set for your market
  • A build-versus-buy recommendation

Not included: building anything, content production, tool procurement.

Credits: 100% against F1, F2, or T3 within 60 days.

The Scoring

What sits behind the scoring

The composite score is Fit at 40%, Readiness at 30%, and MENA context at 30%. Every motion comes back tagged PRIMARY, SECONDARY, CONDITIONAL, or SKIP, so the output is a decision rather than a ranking. The five readiness indexes are DSI (Digital Silence Index), RPI (Reply Probability Index), SMMI (Sales Motion Mismatch), WSS (Positioning Sharpness), and MRS (MENA Readiness Score).

The four Silent Killers checked against your live pitch are the four questions a buyer asks silently: is this confusing, have you done this before, will this work here, and what is the level of effort.

Mirror

You are about to spend money on the wrong fix

The default reflexes are more reps, more ads, or a new CRM, and all three are expensive ways to discover that the problem was positioning.

Meanwhile deals die quietly. Customer indecision causes up to 60% of lost sales, across 2.5 million analysed conversations (The JOLT Effect). Buyers fear messing up more than they fear missing out, and pushing harder on urgency makes no-decision losses more likely.

Your situationBuyPrice
Revenue is flat and you cannot name the causeA1$1,500
You have a board-level or owner-level AI mandate and no starting pointA2$1,500
A renewal is coming and you suspect you are overpayingD2$2,500
You have decided to build and you need the blueprint costed and sequenced before you commit $28,000D1$3,500
You want a number today, for free, before paying anythingThe free scorecards$0

Start free if you would rather. Three scorecards run free, in the browser, with no signup gate. The GTM Fitness Scorecard is 13 questions across positioning, channels, signal detection, and conversion, scored out of 100, in about 10 minutes. The Digital Revenue Scorecard is 15 questions across CRM maturity, outbound, inbound, ops automation, and data quality. The AI-Native Readiness Diagnostic is 20 executive questions across board mandate, team maturity, tech stack, data governance, Vision 2030 alignment, and budget readiness. All three run in English or Arabic.

The most expensive mistake in AI adoption is automating the wrong bottleneck. A founder who installs an outbound engine while the real leak is a CRM nobody updates has spent a quarter and a budget making the wrong thing faster. And sometimes the honest output is "not yet". A red score routes you to the foundations you need first rather than to a sales call. The paid audits carry the same rule: if the finding is that you should not buy a build from us this year, the audit says so and you keep the finding.

Why these are priced rather than free. A free discovery call is not a diagnosis. It is a sales meeting with a diagnosis-shaped agenda, and both sides know it. Paying $1,500 changes what happens in the room: you bring real data because you paid for the analysis, and the output has to survive being read by your CFO. The credit-back rule then makes the fee a decision cost rather than a sunk cost.

The Gulf-specific part of the finding. Two of the five readiness indexes exist because of this market. The Digital Silence Index measures Arabic content, local SEO, regional social proof, and regional media presence, which is the single most common gap in a company selling into the Gulf from outside it. The MENA Readiness Score composites localisation, partnerships, compliance, pricing, and cultural alignment. A US-built GTM audit will not check either, which is why an imported audit template can return a clean score for a company that is invisible to every buyer in Riyadh.

The Bill

The four prices, and what they replace

What you would do insteadCostWhat you get
Outbound agency setup fee, before any monthly retainer$1,500 to $5,000 one time (Prospeo, 2026)Their sequences, on their accounts
A month of a mid-market outbound retainer$4,000 to $10,000 (Prospeo, 2026)One month of activity, then a renewal decision
1-Day Revenue Audit$1,500, credited in full within 60 daysThe scored diagnosis, the ranked leaks, and a 72-hour plan you own
Your Side

What we need from you

A1A2D2D1
Session time90 minutes90 minutes across the functions in scopeInterviews with heaviest users, plus a decision session2-hour leadership readout
AccessCRM read, current sequencesThe tools and functions in scopeBilling and admin console reads, invoicesCRM read, last 20 closed and lost deals, current sequences and assets
Who has to be in the roomThe person who owns revenueThe person who owns the AI mandateWhoever signs the renewalsThe CEO, CRO, or founder
Turnaround2 business days2 business days1 week2 weeks

The credit-back term, stated once. A1, A2, D1, and D2 credit 100% against any engagement started within 60 days. The credit is applied to the engagement invoice, and nothing paid for in the diagnostic is re-run and re-billed inside the build.

Next Step

Run the 1-Day Revenue Audit, $1,500

One day, delivered within two business days, credited in full against any engagement started within 60 days.

Score your engine free, no signup gate, at the free scorecards.

Questions

Eight questions about the diagnostics

QuestionAnswer
What is the difference between an audit and a diagnostic?The audits tell you what is wrong and what to do first. The diagnostics tell you exactly what to build, costed and sequenced. A1 is a scored snapshot in one day. D1 is a two-week architecture sprint that ends in a blueprint you could hand to any builder.
Does the fee really come back?Yes, 100% of it, against any engagement started within 60 days of the audit. If you buy a build inside that window, the audit was free.
Can I buy two of them?Yes, and A1 plus A2 at $3,000 total is the common pair for a company that wants both the revenue picture and the AI picture. Both credit. Buying A1 and then D1 is uncommon, because D1 already contains everything in A1.
Do I have to be a certain size?No. The audits carry no revenue floor, which is deliberate: they are the honest entry for a company that is below the $500,000 floor on the flagship. The audit will say so if that is the finding.
How fast is it?A1 and A2 are one working session plus delivery within two business days. D2 is one week. D1 is two weeks.
What if the audit says I should not buy anything from you?Then it says that, and you keep the finding and the 72-hour plan. The free scorecards already route red scores away from an install, and the paid work carries the same rule.
Who runs the audit?Mamoun runs the working session and the readout. The scoring runs on the same diagnostic system used inside the $28,000 engagement, which is why the output is a routed decision rather than an opinion.
Is there a free version?Three scorecards run free in the browser with no signup gate: the GTM Fitness Scorecard, the Digital Revenue Scorecard, and the AI-Native Readiness Diagnostic. All three run in English or Arabic.

Up: SMOrchestra, the three pillars. Across: the full price list. Down: Book 15 minutes.